Nor Anira, Ismail (2014) Selecting of brands mobile phone using Analytic Hierarchy Process (AHP) method : a case study of Universiti Malaysia Pahang. Faculty of Industrial Management, Universiti Malaysia Pahang.
|
Pdf
Selecting of brands mobile phone using Analytic Hierarchy Process (AHP) method- a case study of Universiti Malaysia Pahang.pdf Download (16MB) | Preview |
Abstract
The aim of this research is to study about selecting of brands mobile phone using analytic hierarchy process (AHP) method among Faculty of Industrial Management (FIM) students. For the functionality, physical characteristics, technical features, basic requirement and customer excitement are set as the criteria. Then, the Apple/I-phone brand, Sony brand, Nokia brand and also Samsung brand is the alternative in this research. One hundred and sixty-nine of degree students in Faculty of Industrial Management (FIM) were surveyed by questionnaire. The collected data was analyzed by using Microsoft Excel and also Microsoft Silverlight software. Results show that the functionality is become the best criteria and the Samsung brand is become the top ranking as an alternative in this research
| Item Type: | Undergraduates Project Papers |
|---|---|
| Additional Information: | Project paper (Bachelor of Industrial Technology Management with Honours) -- Universiti Malaysia Pahang - 2014, SV: PROF. RAZMAN BIN MAT TAHAR, NO CD: 9015 |
| Uncontrolled Keywords: | Decision making |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Faculty/Division: | Faculty of Industrial Management |
| Depositing User: | Mr. Syed Mohd Faiz Syed Abdul Aziz |
| Date Deposited: | 09 Oct 2015 01:29 |
| Last Modified: | 06 Dec 2023 04:58 |
| URI: | http://umpir.ump.edu.my/id/eprint/10709 |
| Download Statistic: | View Download Statistics |
Actions (login required)
 |
View Item |