Attracting Manufacturers to Radical Design Innovation: A Conceptual Study

Puteri Fadzline, Muhamad Tamyez (2016) Attracting Manufacturers to Radical Design Innovation: A Conceptual Study. In: International Symposium & Exhibition on Business and Accounting (ISEBA 2016) , 4 May 2016 , Universiti Tenaga Nasional, Bandar Muadzam Shah, Pahang. pp. 1-6.. ISBN 978-983-42982-8-9

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Abstract

The purpose of this conceptual paper is to explore the potential of radical design innovation among manufacturers in Malaysia. It defines and presents the maturity level that has yet to be pursued among furniture manufacturers in terms of design capability in a manner that shed light on the constructs and sets the stage for future research. This will further determine whether companies have been equipped with the right innovation. This study will emphasize the use of qualitative methodologies to develop a more detailed understanding of radical design innovation from a Malaysian perspective. More specifically, it will examine the meaning, causes of design innovation and how comparatively they apply design innovation with Western companies.

Item Type:	Conference or Workshop Item (Lecture)
Uncontrolled Keywords:	Radical design innovation; Furniture industry; Design Technology push; Design push; Market pull
Subjects:	H Social Sciences > HD Industries. Land use. Labor
Faculty/Division:	Faculty of Industrial Management
Depositing User:	Noorul Farina Arifin
Date Deposited:	25 Nov 2016 07:30
Last Modified:	28 Oct 2020 04:27
URI:	http://umpir.ump.edu.my/id/eprint/15512
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