UMP Institutional Repository

Selecting of brands mobile phone using Analytic Hierarchy Process (AHP) method : a case study of Universiti Malaysia Pahang

Nor Anira , Ismail (2014) Selecting of brands mobile phone using Analytic Hierarchy Process (AHP) method : a case study of Universiti Malaysia Pahang. Faculty of Industrial Management, Universiti Malaysia Pahang.

[img]
Preview
PDF
FIST - anira (CD9015) 5.pdf

Download (5MB) | Preview

Abstract

The aim of this research is to study about selecting of brands mobile phone using analytic hierarchy process (AHP) method among Faculty of Industrial Management (FIM) students. For the functionality, physical characteristics, technical features, basic requirement and customer excitement are set as the criteria. Then, the Apple/I-phone brand, Sony brand, Nokia brand and also Samsung brand is the alternative in this research. One hundred and sixty-nine of degree students in Faculty of Industrial Management (FIM) were surveyed by questionnaire. The collected data was analyzed by using Microsoft Excel and also Microsoft Silverlight software. Results show that the functionality is become the best criteria and the Samsung brand is become the top ranking as an alternative in this research

Item Type: Undergraduates Project Papers
Additional Information: Faculty of Industrial Management Project paper (Bachelor of Industrial Technology Management with Honours) -- Universiti Malaysia Pahang - 2014
Uncontrolled Keywords: Decision making
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Faculty/Division: Faculty of Industrial Management
Depositing User: Mr. Syed Mohd Faiz Syed Abdul Aziz
Date Deposited: 09 Oct 2015 01:29
Last Modified: 09 Oct 2015 01:29
URI: http://umpir.ump.edu.my/id/eprint/10709
Download Statistic: View Download Statistics

Actions (login required)

View Item View Item