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Customers Preferences Towards Shariah Compliant Products And Services: The Case Study Among Academician and Non-Academician in Higher Education Institutions (HEIs) in Pahang

Rashidi, Abbas and Mohd Rizuan, Abd Kadir (2013) Customers Preferences Towards Shariah Compliant Products And Services: The Case Study Among Academician and Non-Academician in Higher Education Institutions (HEIs) in Pahang. Jurnal Muamalat, 6. pp. 187-205. ISSN 1985-6156

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Abstract

The purpose of this paper is to examine the main factors that influence customers to deal with Shariah compliant products and services particularly in a dual banking environment in Pahang. This study, presents primary data collected by self-administered questionnaires involving a sample of 240 academician and nonacademician in Higher Education Institutions (HE!s) in Pahang, which sets out to establish a ranking of the various factors which influence their bank selection decision and seek to determine homogeneous academician and non-academician are in relation to their Shariah product selection decision. The factors are analyzed using t-test. Statistical Package for Social Services (SPSS) was employed for this analysis. This study reveals that the selection of Shariah compliant products and services appears to be predominantly a combination between quality services and the lower service charges by bank. More significant differences were found when academicians were compared with non-academician in Shariah product selection decision.

Item Type: Article
Uncontrolled Keywords: Shariah compliant; customer Preferences; product
Subjects: H Social Sciences > HF Commerce
Faculty/Division: Centre For Modern Languages and Human Sciences
Depositing User: Mrs. Neng Sury Sulaiman
Date Deposited: 19 Aug 2016 07:04
Last Modified: 16 May 2018 06:01
URI: http://umpir.ump.edu.my/id/eprint/14085
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