Muhammad Haikal, Amirol Lai (2016) The effect of product development and commercialization on competitive advantage. Faculty of Industrial Technology Management, Universiti Malaysia Pahang.
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Abstract
The aim of this research is to examine and identify the effect of product development and commercialization (both strategic and operational sub processes) on competitive advantage. Strategic product development and commercialization, and, operational product development and commercialization is set as the independent variables. Meanwhile, organization’s competitive advantage is classified as the dependent variable. One hundred sixty two respondents from Kentucky Fried Chicken (KFC) Malaysia Holding were surveyed by questionnaire. The collected data is analysed by using reliability tests, normality tests, descriptive statistics, correlation analysis and regression analysis. Results show that there is significant positive effects of product development and commercialization (both strategic and operational sub processes) on KFC’s competitive advantage.
| Item Type: | Undergraduates Project Papers |
|---|---|
| Additional Information: | Project Paper (Bachelor Degree (Hons) of Industrial Technology Management) -- Universiti Malaysia Pahang – 2015 |
| Uncontrolled Keywords: | commercialization; product development |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Faculty/Division: | Faculty of Industrial Management |
| Depositing User: | Ms. Nurezzatul Akmal Salleh |
| Date Deposited: | 13 Jan 2017 08:17 |
| Last Modified: | 17 Jun 2022 08:21 |
| URI: | http://umpir.ump.edu.my/id/eprint/16015 |
| Download Statistic: | View Download Statistics |
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