Conceptual Framework on Usage of Islamic Banking amongst Banking Customers in Libya

Albashir, Walid Ali and Yuserrie, Zainuddin and Panigrahi, Shrikant (2017) Conceptual Framework on Usage of Islamic Banking amongst Banking Customers in Libya. International Journal of Innovation and Business Strategy (IJIBS), 7 (1). pp. 10-17. ISSN 2232-044X. (Published)

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The main purpose of this paper is to increase customer perception for Islamic banking products and its awareness in Libya. There has been an urgent requirement of Islamic banking in the Libyan banking system due to economic turbulence and being unable to maintain national finances. Libyan banks have already implemented Islamic banking system as an alternative to the conventional system, however, the adoption of Islamic products is not widely accepted by customers. Based on literature done regarding adoption studies, this paper suggests and justifies the applicability of Ajzen’s Theory of Planned Behaviour in Islamic banking adoption. From literature review and conceptual framework, lack of attitude and behaviour of customers on Islamic banking product acceptance is a great challenge for Libyan Islamic banks. Therefore, there is a need for marketing efforts by banks to increase awareness, perception, and intention of Libyan banking customers in relation to Islamic banking.

Item Type: Article
Uncontrolled Keywords: Islamic banking, theory of planned behaviour, behavioural intention, Libya
Subjects: H Social Sciences > HF Commerce
Faculty/Division: Faculty of Industrial Management
Depositing User: Noorul Farina Arifin
Date Deposited: 11 Dec 2017 03:22
Last Modified: 29 Aug 2018 04:42
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