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Conceptualizing a Model for Adoption of Online Social Networks as a Learning Tool

Mufadhal, Mokhtar Esmail and Noor Azida, Sahabudin and Al-Sharafi, Mohammed A. (2018) Conceptualizing a Model for Adoption of Online Social Networks as a Learning Tool. Advanced Science Letters, 24 (10). pp. 7747-7750. ISSN 1936-6612

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Abstract

Online Social Networks (OSNs) are being used by most students, and more educational institutes are adopting OSNs in facilitating the learning activities. However, before implementation a new technology, the identification and measurement of factors affecting users’ acceptance of the new technology is critical to predict the success or failure of that technology. This research work provides a theoretical and conceptual model based on Technology Acceptance Model (TAM) and an online survey of 26 undergraduate students were collected for the preliminary data to assess the proposed model. The results of this study have significant implications and considerable value for higher educational institutes to devise better strategies for adoption of OSNs’ as a learning tool.

Item Type: Article
Additional Information: JCR® Category: Multidisciplinary Sciences. Quartile: Q2
Uncontrolled Keywords: Online Social Networks; Perceived Enjoyment; Social Influence; Technology Acceptance Model
Subjects: Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Faculty/Division: Faculty of Computer System And Software Engineering
Depositing User: Noorul Farina Arifin
Date Deposited: 26 Sep 2018 06:57
Last Modified: 27 Nov 2018 01:33
URI: http://umpir.ump.edu.my/id/eprint/22233
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