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Mandarin need analysis in East Coast Region of Malaysia

Yong, Ying Mei and Cheng, Ching Yee (2016) Mandarin need analysis in East Coast Region of Malaysia. In: International Conference on Teaching Mandarin as a Second Language in Malaysia, 5 - 6 November 2016 , Kong Zi Institute, University of Malaya, Kuala Lumpur, Malaysia. .

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Abstract

Malaysia and China cooperated to build up Malaysia-China Kuantan Industrial Park (MCKIP) and China-Malaysia Qinzhou Industrial Park at Kuantan, Pahang. Both of parks will create a lot of business and employment opportunities in East Coast Region of Malaysia. Those are mastering in Mandarin may increase the cooperation in international trade and economy between Malaysia and China. Therefore, Mandarin learners from East Coast Region of Malaysia will be increase as might be expected. Thus this study investigated Mandarin need analysis in East Coast Region of Malaysia through interview and questionnaire. The finding shows that the market requirement of Mandarin courses are Business Mandarin and Mandarin for travelling in East Coast Region of Malaysia. The investment of China in Pahang by One Belt One Road economy policy of China may prompt the demand of Mandarin courses. As a Mandarin Language and Culture Centre (MLCC), Universiti Malaysia Pahang played an active role in providing the Mandarin courses to the residents in East Coast Region of Malaysia. It’s will enhance the friendship and international relations between Malaysia and China.

Item Type: Conference or Workshop Item (Speech)
Uncontrolled Keywords: Mandarin need; Mandarin as a foreign language; East Coast Region of Malaysia; Business Mandarin; Mandarin for Travelling
Subjects: P Language and Literature > PL Languages and literatures of Eastern Asia, Africa, Oceania
Faculty/Division: Centre For Modern Languages and Human Sciences
Depositing User: Mr. Tan Wai Chung
Date Deposited: 10 Apr 2019 03:35
Last Modified: 10 Apr 2019 03:35
URI: http://umpir.ump.edu.my/id/eprint/22662
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