UMP Institutional Repository

Online business sustainability and challenges to meet the demands of online consumers

Diyana, Kamarudin and Suhaidah, Hussain and Tengku Auwalul Hawa, Yahya and Nor Suraini, Mohd Hassan (2019) Online business sustainability and challenges to meet the demands of online consumers. In: The European Proceedings of Social & Behavioural Sciences EpSBS: ICBSI 2018 - International Conference on Business Sustainability and Innovation, 17-19 October 2018 , Bayan Baru, Penang, Malaysia. pp. 575-582., LXV. ISSN 2357-1330

Online business sustainability and challenges.pdf
Available under License Creative Commons Attribution Non-commercial.

Download (189kB) | Preview


Digital entrepreneurship the trend of entrepreneurship, where entrepreneurs are able to sell their items, as the online space seems to be this unique entrepreneurial space for entrepreneurs. Common perceptions seem to be that very little goes into selling items online, where barriers are expected to be low, with low cost equipment and not much time needed. Even brick and mortar shops are selling items online to sustain their business in this ever growing business space. This research delves into what goes on behind the scene for these online entrepreneurs. It also strives to understand consumer behaviours, where it looks at the different platforms that consumers use most and why these platforms are more trusted. This ethnographic case study looks at the digital business from multiple different angles where consumers, entrepreneurs, instructors, along with an online paying platform staff were given open ended surveys, interviewed online and face to face. The purpose of this research is to evaluate the effort entrepreneurs put in, and how much they are getting back, evaluating consumer’s perspectives, and assessing whether entrepreneur practice in the online platform is relevant to what is needed by the consumers. The research implements a micro and macro analysis approach. The micro analysis evaluates different components from the two sets of participants, which are the online shoppers and the online entrepreneurs, with their own separate themes whereas the instructor’s answers and the third party customer service answers were used as a macro analysis.

Item Type: Conference or Workshop Item (Lecture)
Uncontrolled Keywords: Online, business, sustainability, entrepreneurs, case study
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Faculty/Division: Faculty of Industrial Management
Depositing User: Noorul Farina Arifin
Date Deposited: 28 Aug 2019 07:31
Last Modified: 04 Sep 2019 07:42
Download Statistic: View Download Statistics

Actions (login required)

View Item View Item