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Market Orientation Of Male And Female Entrepreneurs: A Preliminary Study In Malaysia Halal Food Industry

Ida Rizyani, Tahir and Mazita, Mokhtar and Noor Azlinna, Azizan and Shariman, Mustafa (2013) Market Orientation Of Male And Female Entrepreneurs: A Preliminary Study In Malaysia Halal Food Industry. In: International Conference on Management and Business Science (AICMBS 2013), 5-6 September 2013 , Batu, Indonesia. . (Unpublished)

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Abstract

This paper examines the relationship between market orientation and firm performance for male and female entrepreneurs among small and medium firms in the Malaysia halal food industry. In this preliminary study, results indicate that market orientation had a positive impact on the sales growth of men and women-owned firms. The relationship was investigated using Pearson product-moment correlation coefficient. There was a weak, positive correlation between the two variables. An independent samples t-test was conducted to compare the market orientation scores for males and females. There was no significant difference in scores for males and females.

Item Type: Conference or Workshop Item (Speech)
Uncontrolled Keywords: Market orientation; Halal food; Male and female entrepreneurs
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Faculty/Division: Faculty of Engineering Technology
Depositing User: Noorul Farina Arifin
Date Deposited: 24 Sep 2013 02:40
Last Modified: 06 Feb 2018 02:56
URI: http://umpir.ump.edu.my/id/eprint/3894
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