Antecedents the use of social commerce in small medium enterprise: A conceptual framework

Sutomo, Erwin and Nur Shamsiah, Abdul Rahman and Awanis, Romli (2021) Antecedents the use of social commerce in small medium enterprise: A conceptual framework. In: Proceedings - 2021 International Conference on Software Engineering and Computer Systems and 4th International Conference on Computational Science and Information Management, ICSECS-ICOCSIM 2021. 7th International Conference on Software Engineering and Computer Systems and 4th International Conference on Computational Science and Information Management, ICSECS-ICOCSIM 2021 , 24-26 Aug. 2021 , Pekan, Malaysia. 31 -36.. ISBN 978-166541407-4 (Published)

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Abstract

SMEs need to pay attention to several factors so that customers and SMEs can continue to use S-Commerce. The obstacle faced by SMEs is that they cannot consistently use S-Commerce. This study aims to produce a proposed conceptual framework to see the relationship between factors for using S-Commerce in SMEs. The proposed framework has developed through the literature related to using social commerce in SMEs, including the relationship between determinant factors using S-Commerce in SMEs. The reviews are viewing from technological, organizational, social factors, including customer and competitor factors. The results of this study indicate that 11 factors determine the use of S-Commerce in SMEs. The social connectedness and trust factors are some of the determining factors in using S-Commerce. The resulting proposed conceptual framework contributes to a better understanding of the considerations for using S-Commerce in SMEs, especially for SME business owners.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	Indexed by Scopus
Uncontrolled Keywords:	S-Commerce; SME; Social connectedness; Trust
Subjects:	H Social Sciences > HF Commerce Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Faculty/Division:	Institute of Postgraduate Studies Faculty of Computing
Depositing User:	Mrs Norsaini Abdul Samat
Date Deposited:	20 Jan 2025 03:35
Last Modified:	20 Jan 2025 03:35
URI:	http://umpir.ump.edu.my/id/eprint/43639
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