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A study on muslim consumers’ awareness on JAKIM halal logo

Nor Ain, Binti Musa (2013) A study on muslim consumers’ awareness on JAKIM halal logo. Faculty of Engineering Technology, Universiti Malaysia Pahang.

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Abstract

Realizing the great demand of halal food in Malaysia and in the world in general, there are efforts by the government to make Malaysia as a regional hub for halal food products. However, there is a situation now when consumers not really understand what actual halal is. This is because of the low awareness of the consumers regarding the halal food, halal logo and everything related to halal. Besides that, it is because of the lack of knowledge or information about the halal meaning that cause the consumers misunderstanding about the truly halal meaning. Hence, this study is conducted in order to determine the Muslims consumer awareness on JAKIM halal logo. For this purpose, a correlation analysis was performed on 300 Muslim consumers surveyed through convenient sampling. From the analysis it was found that halal knowledge and halal food give positive relationship to Muslim consumers’ awareness on JAKIM halal logo.

Item Type: Undergraduates Project Papers
Additional Information: Project paper (Bachelor of Industrial Technology Management with Honors) -- Universiti Malaysia Pahang - 2013
Uncontrolled Keywords: Consumer protection; Halal food industry Malaysia
Subjects: H Social Sciences > HC Economic History and Conditions
Faculty/Division: Faculty of Engineering Technology
Depositing User: Nik Ahmad Nasyrun Nik Abd Malik
Date Deposited: 27 Oct 2015 02:37
Last Modified: 05 Jul 2021 04:13
URI: http://umpir.ump.edu.my/id/eprint/8747
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