Items where Author is "Farghaly, Ahmed Taiseer"
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Muhammad Ashraf, Fauzi and Farghaly, Ahmed Taiseer and Nur Sofia Nabila, Alimin (2024) Effectiveness of influencer marketing tactics and our understanding of consumers psychology in the digital era. TELEMATIQUE, 23 (1). 1169 -1172. ISSN 1856-4194. (Published)