Items where Author is "Haim, Hilman"
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Book Chapter
Jalal, Hanaysha and Haim, Hilman and Zahari, Abu Bakar and Lee, Khai Loon (2019) Determinants of Customers' Perceived Value in the Fast Food Industry for Global Brands in Malaysia. In: Dynamic Perspectives on Globalization and Sustainable Business in Asia. IGI Global, p. 225. ISBN 9781522570950