
Items where Author is "Nurul Faizah, Halim"
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Nor Hafiza, Othman and Nurul Faizah, Halim and Hasif Rafidee, Hasbollah and Nurul Ashykin, Abd Aziz (2024) How do value proposition and brand orientation influence business survival in the presence of government support? Polish Journal of Management Studies, 30 (2). pp. 199-213. ISSN 2081-7452. (Published)