Items where Author is "Tan, Yew Huei"
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Conference or Workshop Item
Tan, Yew Huei and Huam, Hon Tat and Ahmad, Sharifuddin and Amran, Rasli and Mohamad Rozi, Hassan and Nasser, Noor (2010) The Effects of Brand Equity towards Customer Loyalty of a Well-known Sportswear Brand in Malaysia. In: International Economic and Business Management Conference (IEBMC 2010) , 16 November 2010 , Universiti Tenaga Nasional. pp. 1-13.. (Published)