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Hajar, Mohamed A. and Daing Nasir, Ibrahim and Al-Sharafi, Mohammed A. (2019) Value Innovation in the Malaysian Telecommunications Service Industry: Case Study. In: Recent Trends in Data Science and Soft Computing: Proceedings of the 3rd International Conference of Reliable Information and Communication Technology (IRICT 2018). Advances in Intelligent Systems and Computing, 843 . Springer Nature, Switzerland, pp. 892-901. ISBN 978-3-319-99007-1