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Ikhsan, Ridho Bramulya and Fernando, Yudi and Gui, Anderes and Fernando, Erick (2024) The power of online reviews: Exploring information asymmetry and its impact on green product purchasing behavior. International Journal of Consumer Studies, 48 (3). pp. 1-19. ISSN 1470-6423. (Published)
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Mirza, Agus Muhammad and Fernando, Yudi and Mergeresa, Fineke and Wahyuni-Td, Ika Sari and Ikhsan, Ridho Bramulya and Fernando, Erick (2023) Psychological risk, security risk and perceived risk of the cryptocurrency usage. In: 2023 IEEE 9th International Conference on Computing, Engineering and Design, ICCED 2023. 9th IEEE International Conference on Computing, Engineering and Design, ICCED 2023 , 7 - 8 November 2023 , Kuala Lumpur. pp. 1-5. (197271). ISBN 979-835037012-6 (Published)
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Pane, Angelina and Fernando, Yudi and Ikhsan, Ridho Bramulya and Mergeresa, Fineke and Fernando, Erick and Prabowo, Hartiwi (2024) The influence of brand trust on customer purchase behavior : Mediating digital interactions on instagram. In: 2024 IEEE International Conference on Interdisciplinary Approaches in Technology and Management for Social Innovation, IATMSI 2024. 2nd IEEE International Conference on Interdisciplinary Approaches in Technology and Management for Social Innovation, IATMSI 2024 , 14-16 March 2024 , Gwalior. pp. 1-6.. ISBN 979-835036052-3 (Published)
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Sabrina, Ade Josephin and Fernando, Yudi and Mergeresa, Fineke and Ikhsan, Ridho Bramulya and Sari Wahyuni-Td, Ika and Fernando, Erick (2024) TikTok-social media marketing practices and digital branding. In: 2024 IEEE International Conference on Interdisciplinary Approaches in Technology and Management for Social Innovation, IATMSI 2024. 2nd IEEE International Conference on Interdisciplinary Approaches in Technology and Management for Social Innovation, IATMSI 2024 , 14-16 March 2024 , Gwalior. pp. 1-5.. ISBN 979-835036052-3 (Published)