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Tan, Yew Huei and Huam, Hon Tat and Ahmad, Sharifuddin and Amran, Rasli and Mohamad Rozi, Hassan and Nasser, Noor (2010) The Effects of Brand Equity towards Customer Loyalty of a Well-known Sportswear Brand in Malaysia. In: International Economic and Business Management Conference (IEBMC 2010) , 16 November 2010 , Universiti Tenaga Nasional. pp. 1-13.. (Published)