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Ida Rizyani, Tahir and Mazita, Mokhtar and Azizan, Azit and Wan Khairul Anuar, Wan Abd Manan and Khairun Aisyah, Mohammad (2017) Brand Personality and Generation Y Purchase Intention Of Halal Fast Food Restaurants In Pahang. In: 4th International Conference on the Roles of the Humanities and Social Sciences in Engineering 2017 (ICoHSE4) , 24-26 February 2017 , Penang, Malaysia. pp. 1-22.. (Published)