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Article

Rosilavi, Mat Jusoh and Zetty Ain, Kamaruzzaman and Galuh Tresna, Murti (2024) Enhancing lifelong learning: A data-driven dashboard approach for strategic decision-making at Universiti Malaysia Pahang Al-Sultan Abdullah. International Journal of Industrial Management (IJIM), 18 (2). pp. 118-131. ISSN 2289-9286 (Print); 0127-564x (Online). (Published)

Helmi, Mohamed Isa and Zetty Ain, Kamaruzzaman and Galuh Tresna, Murti (2024) Strategic decision support: Developing a dashboard for managerial insights in high-level TVET students' enrolment at Universiti Malaysia Pahang Al-Sultan Abdullah. International Journal of Industrial Management (IJIM), 18 (2). pp. 105-117. ISSN 2289-9286 (Print); 0127-564x (Online). (Published)

Aisyah, Mohd Khalil and Lee, Khai Loon and Zetty Ain, Kamaruzzaman and Ong, Chin An (2024) Effectiveness of simulation-based learning in Malaysian higher education: A case study of MonsoonSIM. Asian Education and Development Studies, 13 (1). pp. 64-77. ISSN 2046-3162. (Published)

Noridayu, Mah Hashim and Noor Akma, Abu Bakar and Zetty Ain, Kamaruzzaman and Sarifah Radiah, Shariff and Siti Nur Zahrah, Amin Burhanuddin (2023) Flood governance: A review on allocation of flood victims using location-allocation model and disaster management in Malaysia. Journal of Governance and Integrity (JGI), 6 (1). pp. 493-503. ISSN 2600-7479. (Published)

Suparmaniam, Navanit and Zetty Ain, Kamaruzzaman and Cheng, Jack Kie and Siti Sakinah, Mohtar and Mohd Izzat, Shafie @ Mohd Alias and Mohd Jamil, Mohd Ja’afar (2023) Does consumer behaviour matters? Online advertising evaluation via predictive analytics. Global Business and Management Research: An International Journal, 15 (2s). pp. 60-72. ISSN 1947-5667. (Published)

Tan, Ru Fu and Zetty Ain, Kamaruzzaman and Zetty Adibah, Kamaruzzaman and Galuh, Tresna Murti (2023) An exploration of experiential learning using business simulation and gamification: A case study. Journal of ICT in Education (JICTIE), 10 (2). pp. 98-112. ISSN 2289-7844. (Published)

Cheng, Jack Kie and Muhamad Tamyez, Puteri Fadzline and Mohamad, Fazeeda and Zetty Ain, Kamaruzzaman and Zulkipli, Faridah and Mohd Zainudin, Maizura (2022) Utilising causal loop diagram to explore public integrity for effective COVID-19 preventive measures in Malaysia. Journal of Governance and Integrity (JGI), 5 (3). pp. 360-369. ISSN 2600-7479. (Published)

Masriah, Mansur and Zetty Ain, Kamaruzzaman and Ahmad Afif, Ahmarofi and Cheng, Jack Kie and Hamirahanim, Abdul Rahman and K. A., Masri and Nadirah, Abdul Rahim and Sarifah Radiah, ShariffS (2022) Linking integrity with road pricing cause-and-effect model: A system dynamics simulation approach. Journal of Governance and Integrity,, 5 (3). pp. 370-381. ISSN 2600-7479. (Published)

Mazita, Mokhtar and Salme, Yahya and Zetty Ain, Kamaruzzaman and Muhammad Waris, Ali Khan (2022) Motivational Factors Underlying the Intention of Herbal Soap Entrepreneurs to obtain Halal Certificate in Malaysia. Journal of Fatwa Management And Research, 27 (1). pp. 1-14. ISSN 2232-1047(Print); 0127-8886(Online). (Published)

Noraina Mazuin, Sapuan and Zetty Ain, Kamaruzzaman (2021) Service quality and customer satisfaction on courier services during Covid-19 Pandemic. Service and Operations Management: Series 3. pp. 11-22. ISSN 978-967-2817-33-8. (Published)

Muhammad Ashraf, Fauzi and Nor Rokiah Hanum, Md Haron and Fatin Izzati, Ramli and Hamirahanim, Abdul Rahman and Zetty Ain, Kamaruzzaman (2020) Theories and antecedents of knowledge sharing behaviour in virtual community: A systematic review. Journal of Content, Community & Communication, 11 (6). pp. 32-51. ISSN 2456-9011. (Published)

Book Chapter

Zetty Ain, Kamaruzzaman and Zaini, Muhamad Zuhaili and Noraina Mazuin, Sapuan (2021) Put an End to Manual Data Entry: How Small Businesses Can Adapt The Changes and Transform? In: Service and Operation Management (Series 3). Series 3 . Penerbit UTHM, Batu Pahat, Johor. ISBN 978-967-2817-33-8

Azi Izwani, Nor Hamzah and Lee, Chia Kuang and Zetty Ain, Kamaruzzaman (2020) Perceived sensory dimension for mental health and well-being: A review. In: Charting a Sustainable Future of ASEAN in Business and Social Sciences. Springer, pp. 179-189. ISBN 978-981-15-3859-9

Conference or Workshop Item

Noorazliza, Sulaiman and Zetty Ain, Kamaruzzaman and Junita, Mohamad Saleh and Ahmad Afif, Ahmarofi (2021) Cycle time minimization in production line using robust hybrid optimization algorithm. In: Creation, Innovation, Technology & Research Exposition (CITREX) 2021 , 2021 , Virtually hosted by Universiti Malaysia Pahang. p. 1.. (Published)

Azi Izwani, Nor Hamzah and Lee, Chia Kuang and Zetty Ain, Kamaruzzaman and Nubli, Abdul Wahab (2020) The development of healing environment concept: a review. In: The 5th International Conference on Civil and Environmental Engineering for Sustainability , 19-20 December 2019 , Johor, Malaysia. pp. 1-5., 498 (1). ISSN 1755-1307 (Published)