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Suparmaniam, Navanit and Zetty Ain, Kamaruzzaman and Cheng, Jack Kie and Siti Sakinah, Mohtar and Mohd Izzat, Shafie @ Mohd Alias and Mohd Jamil, Mohd Ja’afar (2023) Does consumer behaviour matters? Online advertising evaluation via predictive analytics. Global Business and Management Research: An International Journal, 15 (2s). pp. 60-72. ISSN 1947-5667. (Published)