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Moshood, Taofeeq D. and Nawanir, Gusman and Fatimah, Mahmud and Fazeeda, Mohamad and Mohd Hanafiah, Ahmad and Airin, AbdulGhani (2022) Why do consumers purchase biodegradable plastic? The impact of hedonics and environmental motivations on switching intention from synthetic to biodegradable plastic among the young consumers. Journal of Retailing and Consumer Services, 64 (102807). pp. 1-13. ISSN 0969-6989. (Published)