BIOPRO: UMPSA Researcher Dr. Nazrolnizah’s Biofeedback Protocol boosts performance of AIM Female Entrepreneurs

PEKAN, 1 August 2025 – Many entrepreneurship programmes to date have focused heavily on business development strategies in both theory and practice but have often placed less emphasis on the internal growth of entrepreneurs, such as motivation, emotional resilience, and self-control.

Statistics from Amanah Ikhtiar Malaysia’s (AIM) entrepreneurship workshops nationwide indicate that most entrepreneurship programmes initiatives prioritise business development strategies theoretically and practically, while paying limited attention to improving participants’ personal performance and inner drive.