When gorgeousness embraces technological ingenuity: future of blockchain-based halal beauty supply chain

Purpose – This paper aims to explore the potential of the halal beauty supply chain, driven by the growing
demand for halal beauty and cosmetics products. It also examines the evolution and future research trajectory
of blockchain-based halal beauty supply chains.
Design/methodology/approach – This paper uses a unique scoping review approach, complemented by a
literature review and data analysis. It also uses bibliometric data analysis to explore the current and future
development of blockchain-based halal beauty supply chains. A scoping review technique was chosen because there
is limited literature on the integration of blockchain technology in this field. Initially, 290 documents were identified
for the research. After removing duplicates based on keywords, titles and abstracts, the number was reduced to 53.
Findings – The results have revealed several thematic patterns, including halal cosmetics, purchase intention,
religiosity, Islamic marketing and the Malaysian research landscape, which dominate knowledge creation in
halal blockchain research. This paper introduces a blockchain technology framework designed to enhance the
transparency of the halal beauty supply chain. By adopting this framework, halal cosmetic producers and
logistics service providers can distinguish themselves from conventional practices that are untraceable,
untrusted and opaque, ultimately improving service efficiency and delivery. The findings advocate for moving
beyond emerging technologies within the halal industry.
Practical implications – The demand for beauty products made under halal-certified conditions is growing.
This trend is driven by increased awareness among Muslim customers who are likely to make purchases.
Consumers are also showing a preference for ethically sourced and halal-certified products, boosting demand
in both Muslim-majority countries and non-Muslim markets. Developing nations like Malaysia and Indonesia
have the potential to become major producers of halal beauty products for a global customer base.
Originality/value – This paper addresses a research gap in the literature by offering an in-depth scoping
review of past studies on the behavioral analysis of blockchain technology’s role in the halal beauty supply
chain. In addition, this study proposes a conceptual framework that underscores the need to move beyond
traditional practices and adopt innovative technologies to drive transformation in the halal sector.