Al-Raw, Omar Fawzi Salih and Alkhateeb, Ahmed Naziyah and Siti Salwani, Yaacob (2026) Neutrosophic prediction of consumer decisions using the RBF neural network method. International Journal of Neutrosophic Science, 27 (2). pp. 250-261. ISSN 2690-6805. (Published)
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Abstract
The utilization of neutrosophic concept to forecast patron purchase conduct has been thoroughly tested in preceding research using various fashions. This study examines the number one elements affecting clients' selections to shop for mobile phones, dividing them into 4 separate ranges consistent with their purchasing behaviours. The tiers, from the first to the fourth layer, characterize exclusive ranges of customer hobby and participation. The main intention is to create an efficient neutrosophic predictive version that examines purchaser conduct thru pertinent traits that signify their opportunity of buying. We utilize the Neutrosophic Radial Basis Function (NRBF) model for neutrosophic class to do that. The results indicate a minimal blunders fee and improved neutrosophic category accuracy, mainly in contrast to the BIC version, which exhibited lower accuracy. NRBF exhibited a sturdy location below the curve (AUC) rating, underscoring the model's efficacy. These findings provide big insights into consumer preferences and decision-making methods, enhancing procedures for market analysis and cantered advertising initiatives.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Neutrosophic Predict; Consumer's Decision; Determining Basis Functions (DBF); Sensitivity Analysis; Mobile phones |
| Subjects: | Q Science > QA Mathematics Q Science > QA Mathematics > QA75 Electronic computers. Computer science Q Science > QA Mathematics > QA76 Computer software |
| Faculty/Division: | Faculty of Computing |
| Depositing User: | DR. SITI SALWANI YAACOB |
| Date Deposited: | 12 Dec 2025 07:42 |
| Last Modified: | 12 Dec 2025 07:42 |
| URI: | https://umpir.ump.edu.my/id/eprint/46532 |
| Statistic Details: | View Download Statistic |

