T., Senthil Kumar (2016) Nobility or Financial Sustainability? Research Journal of Social Science & Management, 6 (7). pp. 62-64. ISSN 2251-1571. (Published)
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DOI/Official URL: https://www.theinternationaljournal.org/ojs/index....
Abstract
This article attempts to provide an uncomplicated view on two important notions in Finance viz. Profit and Cash Flow. The significance of maintaining ‘reasonable’ profit level and ‘adequate’ cash flows have been explained using common sociological and physiological examples. Further, it is argued that the firms ought to have followed the notion of sustainability, i.e. People, Planet and Profit, all along.
| Item Type: | Article |
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| Uncontrolled Keywords: | Financial Sustainability, Triple Bottom Line, Profit, Cash Flows |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HG Finance |
| Faculty/Division: | Faculty of Industrial Management |
| Depositing User: | Dr. Senthil Kumar T |
| Date Deposited: | 02 Dec 2016 03:49 |
| Last Modified: | 02 Dec 2016 03:49 |
| URI: | http://umpir.ump.edu.my/id/eprint/15576 |
| Download Statistic: | View Download Statistics |
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