Nobility or Financial Sustainability?

T., Senthil Kumar (2016) Nobility or Financial Sustainability? Research Journal of Social Science & Management, 6 (7). pp. 62-64. ISSN 2251-1571. (Published)

Senthil Kumar Publication.pdf
Available under License Creative Commons Attribution.

Download (159kB) | Preview


This article attempts to provide an uncomplicated view on two important notions in Finance viz. Profit and Cash Flow. The significance of maintaining ‘reasonable’ profit level and ‘adequate’ cash flows have been explained using common sociological and physiological examples. Further, it is argued that the firms ought to have followed the notion of sustainability, i.e. People, Planet and Profit, all along.

Item Type: Article
Uncontrolled Keywords: Financial Sustainability, Triple Bottom Line, Profit, Cash Flows
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HG Finance
Faculty/Division: Faculty of Industrial Management
Depositing User: Dr. Senthil Kumar T
Date Deposited: 02 Dec 2016 03:49
Last Modified: 02 Dec 2016 03:49
Download Statistic: View Download Statistics

Actions (login required)

View Item View Item