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Freemium Business Model: The Darkside of free stuff

Muhamad Idaham, Umar (2013) Freemium Business Model: The Darkside of free stuff. Bit@FSKKP . p. 12. ISSN 1985-7969 (Unpublished)

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Abstract

In-app purchasing was introduced to the market during the early 2010. The definition of the term in-application (or in-app) is activities or transactions that are being done within the application. The definition of the word purchase is to acquire (something) by paying for it. The term of “in-application purchase” are digital goods which, when bought from within an app, often either unlock new features, enable the user to skip mundane tasks or provide additional content. In-app purchase is closely related with the term Freemium. The origin of the term Freemium is a combination of the words "ʺfree"ʺ and "ʺpremium"ʺ used to describe a business model that offers both free and premium services.

Item Type: Bulletin
Subjects: T Technology > T Technology (General)
Faculty/Division: Faculty of Computer System And Software Engineering
Depositing User: Ms. Nurezzatul Akmal Salleh
Date Deposited: 07 Mar 2017 03:00
Last Modified: 07 Mar 2017 03:00
URI: http://umpir.ump.edu.my/id/eprint/16996
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