Hasan, Ahmad and Ahmad Fazullah, Ahmad Zainal Abidin and Abd Jalil, Borham (2011) Halal Studies In Universities: A Way Forward To Manage Halal Business. In: International of Arts and Jornal Conference (IJAS2011) , 3 June 2011 , Austria. . ISSN ISSN 1943-6114
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Abstract
The understanding of Halal among muslims has been limited to a mere permissible food theory for many decades. Today, this simple theory couldn’t longer work with the large expansion of the halal realm as it enters new attractive global business. Halal brand products have grown in many areas of non-food business such as banking, pharmaceutical, trading, tourism, logistics and many more, which require strong halal knowledge management in tandem. Halal studies inuniversities seem as the right platform to prepare qualified people in the halal industries worldwide. This paper highlights visionary role played by educational institutions in countries like Malaysia, Thailand and Indonesia, and other countries in building platform for comprehensive halal knowledge. Halal Product Research Institute of University Putra Malaysia and Halal Industry Research Centre of International Islamic University Malaysia for instance has embarked into strengthening halal knowledge through their courses, research, collaboration, product development and commercialization. In due discussion, maiden curriculum design for halal lead by the Universiti Malaysia Pahang will also be revealed. In another development, Malaysia has been leading the world for halal affairs since 2006 when it established the first world conference on halal called World Halal Forum (WHF) and latter in 2010 extended it to World Halal Research (WHR). European countries and United State of America has also given significant attention to halal studies or market especially for business purposes. In conclusion, with the halal annual transaction reaching nearly USD3 trillion now, halal definitely will soar into big business in the future and halal studies may undoubtedly be one of the most sought after course and universities’ next course of action.
| Item Type: | Conference or Workshop Item (Speech) |
|---|---|
| Additional Information: | Published in CD Rom- ISSN 1943-6114 Husna Hashim, Universiti Malaysia Pahang, Malaysia Munira Abd. Razak, Universiti Malaysia Pahang, Malaysia |
| Uncontrolled Keywords: | Halal knowledge, business, halal industries, curriculum design, halal studies |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Faculty/Division: | Centre For Modern Languages and Human Sciences |
| Depositing User: | Mr. Zairi Ibrahim |
| Date Deposited: | 28 Dec 2011 01:48 |
| Last Modified: | 12 Apr 2018 03:35 |
| URI: | http://umpir.ump.edu.my/id/eprint/2069 |
| Download Statistic: | View Download Statistics |
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