Shaban, Omar Kassim A. and Liu, Yao and Mohd Ridzuan, Nordin (2018) Measurement Model of Prahalad’s framework for palm oil in Malaysia. In: Proceeding: International Conference on Economy, Tourism and Technology (ICETT 2018) , 14-15 February 2018 , Langkawi Kedah, Malaysia. pp. 270-284.. ISBN 978-967-15597-0-3
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Abstract
This study examines how prahalad's market framework impacted brand loyal in the base of the palm Oil market in Malaysia. Although there is a positive correlation between brand loyalty and brand awareness, there is no studies have quantitatively examined all of prahalad's 4As
| Item Type: | Conference or Workshop Item (Lecture) |
|---|---|
| Uncontrolled Keywords: | Brand Loyalty, prahalad's, awareness, affordability, access and availability |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor |
| Faculty/Division: | Faculty of Industrial Management |
| Depositing User: | Noorul Farina Arifin |
| Date Deposited: | 06 Apr 2018 02:17 |
| Last Modified: | 17 Oct 2018 03:21 |
| URI: | http://umpir.ump.edu.my/id/eprint/20969 |
| Download Statistic: | View Download Statistics |
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