Measurement Model of Prahalad’s framework for palm oil in Malaysia

Shaban, Omar Kassim A. and Liu, Yao and Mohd Ridzuan, Nordin (2018) Measurement Model of Prahalad’s framework for palm oil in Malaysia. In: Proceeding: International Conference on Economy, Tourism and Technology (ICETT 2018), 14-15 February 2018 , Langkawi Kedah, Malaysia. pp. 270-284.. ISBN 978-967-15597-0-3

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This study examines how prahalad's market framework impacted brand loyal in the base of the palm Oil market in Malaysia. Although there is a positive correlation between brand loyalty and brand awareness, there is no studies have quantitatively examined all of prahalad's 4As

Item Type: Conference or Workshop Item (Lecture)
Uncontrolled Keywords: Brand Loyalty, prahalad's, awareness, affordability, access and availability
Subjects: H Social Sciences > HD Industries. Land use. Labor
Faculty/Division: Faculty of Industrial Management
Depositing User: Noorul Farina Arifin
Date Deposited: 06 Apr 2018 02:17
Last Modified: 17 Oct 2018 03:21
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