UMP Institutional Repository

Why does theory of inventive problem solving matter in Malaysian food and beverage industry?

Zhengxiaoming, Aminaimu and Fernando, Yudi (2019) Why does theory of inventive problem solving matter in Malaysian food and beverage industry? In: KnE Social Sciences: FGIC 2nd Conference on Governance and Integrity 2019, 19-20 August 2019 , Yayasan Pahang, Kuantan, Pahang, Malaysia. pp. 746-757.. ISSN 2518-668X

[img]
Preview
Pdf
Why Does Theory of Inventive Problem Solving.pdf
Available under License Creative Commons Attribution.

Download (371kB) | Preview

Abstract

Nowadays, the competition in the food and beverage industry has developed from a single food competition to comprehensive competition in all aspects: from the pursuit of high-quality products to the expansion of market share, to the promotion of the brand effect and to the new shape of pursuing the entire enterprise. Consumers’ demands keep changing with the passage of time. These changes are different from demands that occurs for classy foods requiring typical features such as nutrition value, lusciousness of taste, and accessibility, to basic aspects such as improved food safety, food life span, durability, and waste food proper management. Thus, the objective of this research work is to review the TRIZ-theory of inventive problem solving matter in Malaysian food and beverage industry. The new product development in Malaysian food and beverage industry need to accommodate the market demand. This study revealed that the actual product development process can be analysed by assessing the interactions between consumer demands and expectations, the producer’s technical capacity of the food, and emerging knowledge from scientific researches about food. This has been attributed to the problem of low quality of input terms of the food industries and productivity growth of Malaysian manufacturing industries, which is actually input-driven rather than total factor productivity-driven.

Item Type: Conference or Workshop Item (Lecture)
Uncontrolled Keywords: New product development, balanced scorecard, food and beverage industry, TRIZ theory
Subjects: T Technology > TX Home economics
Faculty/Division: Faculty of Industrial Management
Institute of Postgraduate Studies
Depositing User: Noorul Farina Arifin
Date Deposited: 14 Aug 2019 07:01
Last Modified: 19 Nov 2019 07:34
URI: http://umpir.ump.edu.my/id/eprint/25574
Download Statistic: View Download Statistics

Actions (login required)

View Item View Item