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The importance of university ranking and students enrolment towards university sustainability

Suhaidah, Hussain and Hanaysha, Jalal Rajeh and Diyana, Kamarudin (2019) The importance of university ranking and students enrolment towards university sustainability. In: The European Proceedings of Social & Behavioural Sciences EpSBS: ICBSI 2018 - International Conference on Business Sustainability and Innovation, 17-19 October 2018 , Bayan Baru, Penang, Malaysia. pp. 556-566., LXV. ISSN 2357-1330

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Abstract

This research highlights the importance of University ranking and students’ enrolment towards the University sustainability in education industry. Nowadays, the University ranking has significant impact on the reputation as well as the attraction of the students enrol into the University. The common University ranking covers general areas, teaching and learning, research and services. These areas measured and evaluated through the sustainability or survival of the university in the market. There were various debates related to the University sustainability for example university ranking, the student enrolment, the return of investment and student retention. The quality of academic programmes, teaching and learning facilities also factors contributed to the students’ preferences in choosing the best university. The discussion of this research encompass the how the experienced University able to sustain in the Malaysian Higher Education Industry through the help of University rankings and students’ enrolment. The secondary data collection was adopted through the purposive sampling. The information obtained through University website, University ranking website and other existing sources available. The findings present the importance of University ranking and students' enrolment along with the recommendations lead University sustainability.

Item Type: Conference or Workshop Item (Lecture)
Uncontrolled Keywords: University ranking, students’ enrolment, University sustainability, private higher education institution Students retention, business performance, higher education
Subjects: L Education > LB Theory and practice of education
Faculty/Division: Faculty of Industrial Management
Depositing User: Noorul Farina Arifin
Date Deposited: 04 Sep 2019 08:17
Last Modified: 04 Sep 2019 08:17
URI: http://umpir.ump.edu.my/id/eprint/25812
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