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Color preference of the Malay population in the design of a virtual environment

Zahari, Taha and Soewardi, Hartomo and Siti Zawiah, Md Dawal (2012) Color preference of the Malay population in the design of a virtual environment. In: IEEE 18th International Conference on Virtual Systems and Multimedia: Virtual Systems in the Information Society (VSMM 2012), 2-5 September 2012 , Milan, Italy. pp. 545-548.. ISBN 978-1-4673-2564-6

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Abstract

One of factors contributing to the incidence of cyber sickness in a virtual environment is color. This paper describes an investigation of the color preference in a virtual environment of the Malay population. A survey was conducted on the color preference of the , virtual static object and motion object. 64 subjects, (N = 34 male and N = 30 female, age between 17 to 50 years old), participated in the survey. Participants were asked to choose their 10 favorite single color for the virtual background color, virtual static and motion object color. Two tailed Z-test was conducted to test the difference between male and female color preference. The results show that red and medium slate blue colors are the most preferred colors for the virtual background by both, male and female. Red, blue, and deep pink colors are the most preferred colors for the virtual static object for both, male and female. And red and black colors are the most preferred colors by both, male and female, for virtual motion object.

Item Type: Conference or Workshop Item (Lecture)
Additional Information: Indexed by Scopus
Uncontrolled Keywords: Cybersickness; Color preference; Virtual environment
Subjects: T Technology > TJ Mechanical engineering and machinery
Faculty/Division: Faculty of Mechanical Engineering
Depositing User: Mrs. Neng Sury Sulaiman
Date Deposited: 22 Mar 2020 23:25
Last Modified: 22 Mar 2020 23:25
URI: http://umpir.ump.edu.my/id/eprint/26991
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