Puteri Fadzline, Muhamad Tamyez and M.R, Kamaruddin (2020) Strategizing the magnetic technologies. In: Proceedings of the 4th International Case Study Conference (ICSC 2020) , 27 - 28 October 2020 , Webex (Online). pp. 166-172., 1. ISSN 2756-8482
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Abstract
Innovation has been a platform from various industries not only to increase better company’s performance, but also to reduce cost and increase profit. This has been the case for CAV Technologies Sdn Bhd, which involves the customers right from the start in the development of their products. Even though CAV is one of the leading companies in the field of development, production and application of know-how of magnetic materials, they are also affected in the turbulence of the Covid-19 pandemic, where they were forced to seek lower costs which include manpower costs. In September 2020, Mr Azlan and his team pondered about the best technology strategy that the company could remain as a dominant player in the magnetic technology industry.
| Item Type: | Conference or Workshop Item (Speech) |
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| Uncontrolled Keywords: | Technology strategy; Innovation; Magnetic technologies; Managing technology |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Faculty/Division: | Faculty of Industrial Management |
| Depositing User: | Dr. Puteri Fadzline Muhamad Tamyez |
| Date Deposited: | 14 Oct 2021 06:59 |
| Last Modified: | 14 Oct 2021 06:59 |
| URI: | http://umpir.ump.edu.my/id/eprint/30282 |
| Download Statistic: | View Download Statistics |
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