Norhayati, Kasim Sulamat and Lee, Khai Loon (2022) Improving customer satisfaction through supply chain management best practices in fast food restaurant. In: In Individual Field Project: Applying Theoretical Know-how to Real-life Business and Engineering Situation. Penerbit UMP, Kuantan, Pahang, pp. 39-46. ISBN 978-967-2831-28-0
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Abstract
The completion of business environment in food services industry, specifically fast food restaurant is increasing. Thus, it is crucial to focus the level of customer satisfaction on every transaction
| Item Type: | Book Chapter |
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| Uncontrolled Keywords: | Supply chain management; best practices; customer satisfaction; fast food restaurant |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HE Transportation and Communications |
| Faculty/Division: | Faculty of Industrial Management Institute of Postgraduate Studies |
| Depositing User: | Ts. Dr. Lee Khai Loon |
| Date Deposited: | 23 Mar 2022 09:12 |
| Last Modified: | 23 Mar 2022 09:12 |
| URI: | http://umpir.ump.edu.my/id/eprint/33446 |
| Download Statistic: | View Download Statistics |
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