Analysis of factors affecting the intensity of mobile transportation applications usage in Pekanbaru

Charles, Kenny and Gui, Anderes and Fernando, Yudi and Ikhsan, Ridho Bramulya and Ernawaty, . and Gabby, Maria (2022) Analysis of factors affecting the intensity of mobile transportation applications usage in Pekanbaru. In: 7th International Conference on Information Management and Technology, ICIMTech 2022, 11 - 12 August 2022 , Semarang, Indonesia. pp. 374-379. (22185084). ISBN 978-166545090-4

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Abstract

This study was made to analyzes the factors that affects the intensity of mobile transportation applications usage in Pekanbaru. This study is intended to find the correlation between behavioral intention to use main factor such as service value, service quality, and satisfaction. In this study, researcher is using quantitative research as the research method. Purposive sampling was used to collect the data. The data collection of this study is survey. While the survey's link was up from 12th June to 29th June 2022, it collected a final amount of 238 respondents. The survey is made with google forms and shared through online groups on Line, WhatsApp, and Discord that is populated with Pekanbaru residents. This study target respondent is for those who has stayed in Pekanbaru and has already used mobile transportation application in Pekanbaru. 2 hypotheses are rejected in this study as the result of this study. The hypotheses are perceived usefulness and perceived enjoyment has a positive relationship, satisfaction and behavioral intention has a positive relationship. This study found that service value and service quality are the main driver of behavioral intention to use the service. Although satisfaction doesn't serve as main driver of behavioral intention, it still affects the usage of the application. Limitation of this studies is the sample size that can be improved by further studies that add new variables such as accessibility and security.

Item Type: Conference or Workshop Item (Lecture)
Additional Information: Indexed by Scopus
Uncontrolled Keywords: Behavioral intention; Intensity; Mobile transportation usage; Satisfaction; Service quality; Service value
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HF Commerce
Faculty/Division: Faculty of Industrial Management
Depositing User: PM. Dr. Yudi Fernando
Date Deposited: 24 Nov 2022 07:31
Last Modified: 24 Nov 2022 07:31
URI: http://umpir.ump.edu.my/id/eprint/35714
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