Mimi Rabita, Abdul Wahit (2022) Examining the role of green human resources management (GHRM) in building green corporate image and green competitive advantage in malaysian public universities. Masters thesis, Universiti Malaysia Pahang (Contributors, Thesis advisor: Muhammad Ashraf, Fauri@Fauzi).
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Examining the role of green human resources management (GHRM) in building green corporate image and green competitive advantage in malaysian public universities.ir.pdf - Accepted Version Download (429kB) | Preview |
Abstract
The Sustainable Development Goals (SDG) is the core agenda and most of the organization had a fundamental role. Most of Malaysian universities face immense internal issues increasing becoming greener and more eco-friendly. It is important for the university’s image to support the environment in order to create an environmentally sensitive, resources –efficient and social responsibility in organization. The global rankings of Malaysia universities also struggling to make a dent on the international stage. Its beneficial to organizations in create culture, cost reduction, employee retention, reputation in international ranking and attraction. This study provide valuable insight that how Green Human Resources Management (GHRM) drive and contributes to the green corporate image (GCI) and green competitive advantage (GCA). By applying the theory of Ability –Motivation and Opportunity (AMO) perspective and Resource Based View (RBV) both theory would assess the impact of GHRM practice on environmental performance and competitive advantage in public university. A total of 161 respondent comprising 20 public universities were completed and return representing 53.6% response rate. The Smart PLS 3.3.9, the partial least square structural equation modelling (PLS-SEM) technique was used in the preliminary analysis for data screening of normality, other relevant assumptions and research analysis. Based on the outcome of the data screening, a total of 150 questionnaires were used in the subsequent analysis. With the exceptions of four hypotheses, all the other four hypotheses were supported. The current findings hold significant implications for the theoretical and managerial aspects of GHRM within the context of research and academic institutions in Malaysia. In addition, this study offers several insights to the university initiatives towards green.
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Thesis (Master of Business Administration) -- Universiti Malaysia Pahang – 2022, SV: Dr Muhammad Ashraf bin Fauri@Fauzi, NO. CD: 13207 |
| Uncontrolled Keywords: | green human resources management (GHRM) |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Faculty/Division: | Faculty of Industrial Management Institute of Postgraduate Studies |
| Depositing User: | Mr. Nik Ahmad Nasyrun Nik Abd Malik |
| Date Deposited: | 28 Jul 2023 00:10 |
| Last Modified: | 28 Jul 2023 00:10 |
| URI: | http://umpir.ump.edu.my/id/eprint/37762 |
| Download Statistic: | View Download Statistics |
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