Improving driver loyalty through using gamification approach

Mogie, Callista Ivana and Ricky, Ricky and Wang, Gunawan and Sfenrianto, Sfenrianto and Azlee, Zabidi and Gui, Anderes (2023) Improving driver loyalty through using gamification approach. In: IES 2023 - International Electronics Symposium: Unlocking the Potential of Immersive Technology to Live a Better Life, Proceeding , 8-10 August 2023 , Denpasar. pp. 604-609. (192646). ISBN 979-835031473-1

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Better staff motivation is believed enables to deliver better performances. Although it sounds essential, many companies have carried out unsuccessful program to do so. The article examines improving gamification design in Gojek app, a pioneer of ride hailing company, in Indonesia. Studies show the use of Gamification has proven to deliver many benefits and improve better performances in business. The article applies game design approach in Gojek app to improve driver's motivation as key factor to improve overall company performance. The article applies Maslow needs theory to guide the game design to improve overall drivers' motivation, loyalty, and achievements.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Indexed by Scopus
Uncontrolled Keywords: Employee motivation and loyalty; Gamification; Ride hailing
Subjects: Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Q Science > QA Mathematics > QA76 Computer software
T Technology > T Technology (General)
T Technology > TA Engineering (General). Civil engineering (General)
Faculty/Division: College of Engineering
Faculty of Computing
Depositing User: Mr Muhamad Firdaus Janih@Jaini
Date Deposited: 26 Oct 2023 01:43
Last Modified: 26 Oct 2023 01:43
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