UMPSA launches Study@UMPSA portal to strengthen digital marketing strategy

Naqiah, Puaad (2025) UMPSA launches Study@UMPSA portal to strengthen digital marketing strategy. UMPSA News . pp. 1-4.

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Abstract

GAMBANG, 17 April 2025 – Universiti Malaysia Pahang Al-Sultan Abdullah (UMPSA) marked another important achievement in its digitalisation efforts by launching its official academic marketing portal, Study@UMPSA, which also features an artificial intelligence (AI)-based smart agent known as BURU.

Item Type: Newspaper
Uncontrolled Keywords: Study@UMPSA
Subjects: L Education > L Education (General)
Faculty/Division: Vice Chancellor's Office
Depositing User: Mrs. Nor Farhana Abdul Kadir
Date Deposited: 29 Apr 2025 06:43
Last Modified: 29 Apr 2025 06:43
URI: http://umpir.ump.edu.my/id/eprint/44462
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