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A study on food quality dimensions of 3 in 1 instant packet drink

Changkari, Ravindran (2013) A study on food quality dimensions of 3 in 1 instant packet drink. Faculty of Engineering Technology, Universiti Malaysia Pahang.

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Abstract

This thesis is about the food quality dimension of 3 in 1 instant packet drinks. The objective of this thesis is to identify the extent of 3 in 1 instant packet drink usage among the student and to explore the selection criteria of 3 in 1 instant packet drinks based on food quality dimensions. There are five food quality dimensions of 3 in 1 instant packet drinks. The quality dimensions are taste, shelf life, health, price and brand. The sample of this study is students who are living in hostel during their academic period. This thesis can lead to further product development of 3 in 1 instant packet drinks. General view of student toward the 3 in 1 instant packet drink and its quality dimension were analysis and identified by questionnaire. From the result, it seems that most of the student are using the product regularly and they need it because it’s easy to prepare and quicker to prepare. It does also can be seen that most of the student are partially satisfied with the current 3 in 1 instant packet drinks. Taste and price is the important food quality dimension for the student to select the 3 in 1 instant packet drink. It can be concluded that the 3 in 1 packet drinks need an improvement and development to give more satisfaction to the customer. Manufacture must focus on the taste to improve its quality as student grade it as an important selection criterion for the 3 in 1 instant packet drink.

Item Type: Undergraduates Project Papers
Additional Information: Project paper (Bachelor of Industrial Technology Management with Honors) -- Universiti Malaysia Pahang - 2013
Uncontrolled Keywords: Job satisfaction
Subjects: T Technology > TP Chemical technology
Faculty/Division: Faculty of Engineering Technology
Depositing User: Nik Ahmad Nasyrun Nik Abd Malik
Date Deposited: 27 Oct 2015 08:38
Last Modified: 27 Oct 2015 08:38
URI: http://umpir.ump.edu.my/id/eprint/8733
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