Items where Author is "Shaban, Omar Kassim A."

Article

Shaban, Omar Kassim A. and Liu, Yao and Mohd Ridzuan, Nordin and Alkhateeb, Abdullah N. A. (2017) Review of Important Brand Loyalty Influencing Factors: State of Art. International Business Management, 11 (5). pp. 1034-1040. ISSN 1993-5250. (Published)

Conference or Workshop Item

Shaban, Omar Kassim A. and Liu, Yao and Mohd Ridzuan, Nordin (2018) Measurement Model of Prahalad’s framework for palm oil in Malaysia. In: Proceeding: International Conference on Economy, Tourism and Technology (ICETT 2018) , 14-15 February 2018 , Langkawi Kedah, Malaysia. pp. 270-284.. ISBN 978-967-15597-0-3 (Published)

Shaban, Omar Kassim A. and Liu, Yao and Mohd Ridzuan, Darun (2017) Measurement Model of Brand Loyalty for Palm Cooking Oil Market in Malaysia. In: Proceedings of the 8th International Conference of The Asian Academy of Applied Business (AAAB) 2017 , 20-22 December 2017 , Kota Kinabalu, Sabah, Malaysia. pp. 1-11.. (Published)

Alkhateeb, Abdullah N. A. and Liu, Yao and Cheng, Jack Kie and Shaban, Omar Kassim A. (2016) Review On Intellectual Capital And Its Components Towards Competitive Advantage In Universities. In: Proceedings of The National Conference for Postgraduate Research (NCON-PGR 2016) , 24-25 September 2016 , Universiti Malaysia Pahang (UMP), Pekan, Pahang. pp. 763-774.. (Published)

Thesis

Shaban, Omar Kassim A. (2018) Factors affecting brand loyalty : a study of palm cooking oil in Malaysia. PhD thesis, Universiti Malaysia Pahang (Contributors, UNSPECIFIED: UNSPECIFIED).