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Items where Author is "Shaban, Omar Kassim A."

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Number of items: 5.

Article

Shaban, Omar Kassim A. and Liu, Yao and Mohd Ridzuan, Nordin and Alkhateeb, Abdullah N. A. (2017) Review of Important Brand Loyalty Influencing Factors: State of Art. International Business Management, 11 (5). pp. 1034-1040. ISSN 1993-5250

Conference or Workshop Item

Shaban, Omar Kassim A. and Liu, Yao and Mohd Ridzuan, Nordin (2018) Measurement Model of Prahalad’s framework for palm oil in Malaysia. In: Proceeding: International Conference on Economy, Tourism and Technology (ICETT 2018), 14-15 February 2018 , Langkawi Kedah, Malaysia. pp. 270-284.. ISBN 978-967-15597-0-3

Shaban, Omar Kassim A. and Liu, Yao and Mohd Ridzuan, Darun (2017) Measurement Model of Brand Loyalty for Palm Cooking Oil Market in Malaysia. In: Proceedings of the 8th International Conference of The Asian Academy of Applied Business (AAAB) 2017, 20-22 December 2017 , Kota Kinabalu, Sabah, Malaysia. pp. 1-11..

Alkhateeb, Abdullah N. A. and Liu, Yao and Cheng, Jack Kie and Shaban, Omar Kassim A. (2016) Review On Intellectual Capital And Its Components Towards Competitive Advantage In Universities. In: Proceedings of The National Conference for Postgraduate Research (NCON-PGR 2016), 24-25 September 2016 , Universiti Malaysia Pahang (UMP), Pekan, Pahang. pp. 763-774..

Thesis

Shaban, Omar Kassim A. (2018) Factors affecting brand loyalty : a study of palm cooking oil in Malaysia. PhD thesis, Universiti Malaysia Pahang.

This list was generated on Thu May 28 14:40:03 2020 +08.