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Mogie, Callista Ivana and Ricky, Ricky and Wang, Gunawan and Sfenrianto, Sfenrianto and Azlee, Zabidi and Gui, Anderes (2023) Improving driver loyalty through using gamification approach. In: IES 2023 - International Electronics Symposium: Unlocking the Potential of Immersive Technology to Live a Better Life, Proceeding , 8-10 August 2023 , Denpasar. pp. 604-609. (192646). ISBN 979-835031473-1 (Published)