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Shaban, Omar Kassim A. (2018) Factors affecting brand loyalty : a study of palm cooking oil in Malaysia. PhD thesis, Universiti Malaysia Pahang (Contributors, UNSPECIFIED: UNSPECIFIED).

Shaban, Omar Kassim A. and Liu, Yao and Mohd Ridzuan, Nordin (2018) Measurement Model of Prahalad’s framework for palm oil in Malaysia. In: Proceeding: International Conference on Economy, Tourism and Technology (ICETT 2018) , 14-15 February 2018 , Langkawi Kedah, Malaysia. pp. 270-284.. ISBN 978-967-15597-0-3 (Published)

Shaban, Omar Kassim A. and Liu, Yao and Mohd Ridzuan, Darun (2017) Measurement Model of Brand Loyalty for Palm Cooking Oil Market in Malaysia. In: Proceedings of the 8th International Conference of The Asian Academy of Applied Business (AAAB) 2017 , 20-22 December 2017 , Kota Kinabalu, Sabah, Malaysia. pp. 1-11.. (Published)

Shaban, Omar Kassim A. and Liu, Yao and Mohd Ridzuan, Nordin and Alkhateeb, Abdullah N. A. (2017) Review of Important Brand Loyalty Influencing Factors: State of Art. International Business Management, 11 (5). pp. 1034-1040. ISSN 1993-5250. (Published)

Alkhateeb, Abdullah N. A. and Liu, Yao and Cheng, Jack Kie and Shaban, Omar Kassim A. (2016) Review On Intellectual Capital And Its Components Towards Competitive Advantage In Universities. In: Proceedings of The National Conference for Postgraduate Research (NCON-PGR 2016) , 24-25 September 2016 , Universiti Malaysia Pahang (UMP), Pekan, Pahang. pp. 763-774.. (Published)