Learning from crises : Building a resilient future for Pakistan's Tourism

Muhammad Kashif, , and Mohd Hanafiah, Ahmad and Naushad Sabzwari, Muhammad and Asma, Abdul Karim and Zeb, Alam (2024) Learning from crises : Building a resilient future for Pakistan's Tourism. International Journal of Multicultural Education, 26 (1). pp. 241-267. ISSN 1934-5267. (Published)

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Abstract

Crippled by natural and man-made crises, the tourism industry stands at a crossroads, grappling with the unprecedented challenges of the global pandemic. This qualitative study, based on in-depth interviews with 10 individuals, delves into the resilience factors within Pakistan’s tourism landscape. Our analysis unearths eight core themes – government support, focusing on foreign tourists, proactive planning, technology innovation, domestic tourism, limited-scale opening of tourism, tourism education, and consumer and employee confidence – that form the foundation of a comprehensive resilience framework. This framework functions as a prescriptive roadmap, guiding the tourism industry’s proactive revival in the face of future pandemics and fostering its long-term sustainability in the post-pandemic era. Beyond Pakistan, our study’s inclusive resilience approach offers a transformative model for developing countries, potentially triggering a paradigm shift towards a novel economic framework. This research not only paves the way for the revitalization of tourism in Pakistan but also opens doors for futher exploration of tourism resilience during future crises.

Item Type:	Article
Uncontrolled Keywords:	Tourism resilience; Tourism development; Crises management; Resilience framework; Qualitative methodology
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management T Technology > T Technology (General)
Faculty/Division:	Faculty of Industrial Management Institute of Postgraduate Studies
Depositing User:	Mr Muhamad Firdaus Janih@Jaini
Date Deposited:	28 Jun 2024 01:37
Last Modified:	28 Jun 2024 02:26
URI:	http://umpir.ump.edu.my/id/eprint/41716
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