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Article

Nor Emmy Shuhada, Derani and Mazita, Mokhtar and Gusman, Nawanir and Haziman, Zakaria (2023) Bibliometric review on indigenous entrepreneurship: Past findings, present and ways forward. Journal of Advanced Research in Business and Management Studies, 31 (1). pp. 30-50. ISSN 2462-1935. (Published)

Nur Syafiqah, Tajudin and Wan Khairul Anuar, Wan Abd Manan and Azizan, Azit and Mazita, Mokhtar (2023) Digital Business Strategy, Corporate Social Responsibility and Government Support Policy on Revenue Performance among Micro, Small and Medium Enterprises. Journal of Advanced Research in Business and Management Studies, 32 (1). pp. 11-20. ISSN 2462-1935. (Published)

Norashikin, Jalani and Azizan, Azit and Wan Khairul Anuar, Wan Abd Manan and Mazita, Mokhtar (2023) The Influence of Self-Service Experiences on Customer Satisfaction. International Journal of Industrial Management (IJIM), 17 (4). pp. 186-194. ISSN 2289-9286 (Print); 0127-564x (Online). (Published)

Mazita, Mokhtar and Salme, Yahya and Zetty Ain, Kamaruzzaman and Muhammad Waris, Ali Khan (2022) Motivational Factors Underlying the Intention of Herbal Soap Entrepreneurs to obtain Halal Certificate in Malaysia. Journal of Fatwa Management And Research, 27 (1). pp. 1-14. ISSN 2232-1047(Print); 0127-8886(Online). (Published)

Gui, Anderes and Fernando, Yudi and Muhammad Shabir, Shaharudin and Mazita, Mokhtar and I Gusti Made, Karmawan and Suryanto, . (2021) Drivers of cloud computing adoption in small medium enterprises of Indonesia creative industry. JOIV: International Journal on Informatics Visualization, 5 (1). pp. 69-75. ISSN 2549-9904. (Published)

Gui, Anderes and Fernando, Yudi and Muhammad Shabir, Shaharudin and Mazita, Mokhtar and Karmawan, I Gusti Made and Suryanto, . (2020) Cloud Computing Adoption Using TOE Framework for Indonesia’s Micro Small Medium Enterprises. JOIV: International Journal on Informatics Visualization, 4 (4). pp. 237-242. ISSN 2549-9904. (Published)

Nor Emmy Shuhada, Derani and Mazita, Mokhtar and Wan Noordiana, Wan Hanafi (2020) Indigenous entrepreneurship sustainability in Malaysia. Global Business and Management Research: An International Journal, 12 (4). pp. 540-547. ISSN 1947-5667. (Published)

Salme, Yahya and Mazita, Mokhtar (2020) Small medium enterprises in food and beverage industry behavioural intention towards halal and fourth industrial revolution technology. Jurnal Penyelidikan Sains Sosial (JOSSR), 3 (8). pp. 16-21. ISSN 2637-0956. (Published)

Mazita, Mokhtar and Wan Khairul Anuar, Wan Abdul Manan and Ida Rizyani, Tahir and Azizan, Azit and Siti Maryam Shaidatul, Khamdi (2018) Determinant Factors of Total Quality Management (TQM) and Human Capital Management (HCM) for Product Quality Improvement in Herbal Industry in Malaysia. International Journal of Management and Applied Science (IJMAS), 4 (11). pp. 5-7. ISSN 2394-7926. (Published)

Mazita, Mokhtar and Wan Khairul Anuar, Wan Abd Manan and Ida Rizyani, Tahir and Azizan, Azit and Siti Maryam Shaidatul, Khamdi (2018) Determinant Factors of Total Quality Management (TQM) and Human Capital Management (HCM) for Product Quality Improvement in Herbal Industry in Malaysia. International Journal of Management and Applied Science (IJMAS), 4 (11). pp. 5-7. ISSN 2394-7926. (Published)

Book

Noor Azlinna, Azizan and Mazita, Mokhtar and Azizan, Azit and Ida Rizyani, Tahir and Siti Airin, Abdul Ghani and Wan Khairul Anuar, Wan Abdul Manan (2015) Technopreneurship Module. Pusat Keusahawanan, Universiti Malaysia Pahang, Kuantan, Pahang. ISBN 978-967-0691-40-4

Noor Azlinna, Azizan and Mazita, Mokhtar and Azizan, Azit (2013) Business and entrepreneurship. Penerbit UMP, Kuantan, Pahang. ISBN 978-967-0120-66-9

Mazita, Mokhtar (2009) His Royal Highness Sultan Ahmad Shah. Penerbit UMP, Johor. ISBN 978-967-5080-73-9

Conference or Workshop Item

Mazita, Mokhtar and NorHasnul Azirah, Abdul Hamid and Nurul Athirah, Ahmad Nazri (2022) SEATROBS: Development of Sealife Travel & Tour Online Booking System Using Usability Theory. In: Proceedings of Malaysian Technical Universities Conference on Engineering and Technology (MUCET 2021 , 16-18 November 2021 , Virtual Conference, Universiti Teknikal Malaysia Melaka (UTeM). pp. 402-403., 28 Julai 2022. ISSN 2948-4413 (Published)

Mazita, Mokhtar and Azizan, Azit and Fernando, Yudi and Wan Khairul Anuar, Wan Abd Manan (2022) The good of natural citronella soap and halal certification for Malaysian. In: Silver Award: 12th Creation, Innovation, Technology & Research Exposition (CITREX) 2022 , 11 March 2022 , Virtually hosted by Universiti Malaysia Pahang. p. 1.. (Published)

Azizan, Azit and Wan Khairul Anuar, Wan Abd Manan and Mazita, Mokhtar and Nisa Farzana, . and Chee, Wei Ming (2021) Digital marketing strategies to improve business performance of Malaysia SMEs. In: 2nd Langkawi International Conference on Multi-Disciplinary Research 2021 (LICM2021) , 27 Dec 2021 , Bayview Hotel, Langkawi. pp. 1-30.. ISSN 2682-8359 (Submitted) (Submitted)

Mazita, Mokhtar and Nor Hasnul Azirah, Abdul Hamid and Rozita, Mokhtar and Muhammad Aiman, Zulkifli (2021) Measuring the product quality of Malaysian herbal industry: a pilot study. In: The 8th International Conference On Public Policy And Social Science (ICoPS) 2021 , 27-29 October 2021 , UiTM Shah Alam (Virtual Conference). pp. 1-5.. (Unpublished) (Unpublished)

Mazita, Mokhtar and Nor Hasnul Azirah, Abdul Hamid and Nurul Athirah, Ahmad Nazri (2021) SEATROBS: Requirements and Design For Sealife Travel & Tour Online Booking System Using Usability Theory. In: 12th Malaysian Technical Universities Conference on Engineering and Technology (MUCET 2021) , 16-18 November 2021 , Melaka, Malaysia. pp. 1-14.. (Unpublished) (Unpublished)

Mazita, Mokhtar and Fernando, Yudi and Azizan, Azit and Wan Khairul Anuar, Wan Abd Manan (2020) Preliminary Study on Citronella Soap Production in Getting Halal Certification in Malaysia. In: Gold Award: International Invention, Innovation & Technology Exhibition 2020 (ITEX 2020) , 20-21 November 2020 , Kuala Lumpur Convention Centre. . (Published)

Mazita, Mokhtar and Fernando, Yudi and Azizan, Azit and Wan Khairul Anuar, Wan Abd Manan and Ida Rizyani, Tahir (2020) Preliminary Study on Citronella Soap Production in Getting Halal Certification in Malaysia. In: Gold Award: 10th Creation, Innovation, Technology & Research Exposition (CITREX) 2020 , 12-13 February 2020 , UMP Sports Complex, Gambang Campus. p. 1.. (Published)

Mazita, Mokhtar and Airin, Abdul Ghani and Noor Sarbani, Wan Muhammad and Ida Rizyani, Tahir (2019) Consumer behavior on the policy of banning the use of plastic bag in Kuantan. In: KnE Social Sciences: FGIC 2nd Conference on Governance and Integrity 2019 , 19-20 August 2019 , Yayasan Pahang, Kuantan, Pahang, Malaysia. pp. 1150-1155., 2019. ISSN 2518-668X (Published)

Noor Sarbani, Wan Muhammad and Nurfaizah, Yusof and Mazita, Mokhtar (2019) The effectiveness of the environmental management system (EMS) implementation in green supply chain: A case study. In: KnE Social Sciences: FGIC 2nd Conference on Governance and Integrity 2019 , 19-20 August 2019 , Yayasan Pahang, Kuantan, Pahang, Malaysia. pp. 943-962., 2019. ISSN 2518-668X (Published)

Mazita, Mokhtar and Wan Khairul Anuar, Wan Abd Manan and Ida Rizyani, Tahir and Azizan, Azit and Rozita, Mokhtar and Muhammad Aiman, Zulkifli and Muhammad Bukhory, Shaidatul Khamdi (2019) Using Structural Equation Model (SEM) as technique to examine multiple interrelated dependence relationships Total Quality Management (TQM) of Malaysia Herbal Industry. In: Proceedings of Academics World 135th International Conference , 18-19 July 2019 , Manchester, UK. pp. 8-11.. (Published)

Mazita, Mokhtar and Wan Khairul Anuar, Wan Abdul Manan and Ida Rizyani, Tahir and Azizan, Azit and Siti Maryam Shaidatul, Khamdi (2018) Determinant factors of Total Quality Management (TQM) and Human Capital Management (HCM) for product quality improvement in herbal industry in Malaysia. In: Proceedings of Researchfora International Conference: 260th International Conference on Science, Engineering & Technology (ICSET2018) , 9-10 September 2018 , Hong Kong. pp. 4-6.. (Published)

Mazita, Mokhtar (2018) Laporan interim profiling entrepreneurship empower ECER Daerah Bera. In: Implementation Committee Meeting (ICM) , 2017 , Universiti Malaysia Pahang, Pekan, Pahang. pp. 1-30.. (Published)

Ida Rizyani, Tahir and Mazita, Mokhtar and Azizan, Azit and Wan Khairul Anuar, Wan Abd Manan and Khairun Aisyah, Mohammad (2017) Brand Personality and Generation Y Purchase Intention Of Halal Fast Food Restaurants In Pahang. In: 4th International Conference on the Roles of the Humanities and Social Sciences in Engineering 2017 (ICoHSE4) , 24-26 February 2017 , Penang, Malaysia. pp. 1-22.. (Published)

Rozita , Mokhtar and Mazita, Mokhtar and Muhammad Aiman , Zulkifli (2017) Measuring the product quality of Malaysian herbal industry:a pilot study. In: 4th International Conference On Humanities, Social Science, Science And Technology (IV ICHSST) , 24-27 November 2017 , Leeds, UK. pp. 1-15.. (Unpublished) (Unpublished)

Mazita, Mokhtar (2017) Peranan Kerajaan Dalam Memajukan Usahawan Siswazah. In: Program Mobiliti Universitas Syiah Kuala Banda Acheh Indonesia dan Universiti Malaysia Pahang , 15-19 Oktober 2017 , Universiti Malaysia Pahang, Pekan, Pahang. pp. 1-19.. (Published)

Muhammad Azrul Izwan Shah, Ros and Mazita, Mokhtar (2017) Social Enterprise: A Case Study Of The “Be A Change” Project Serai Wangi At Bukit Kenau, Pekan. In: Poster PSM - Faculty of Industrial Management , 2017 , Universiti Malaysia Pahang, Gambang, Pahang. . (Published)

Mazita, Mokhtar and Noor Azlinna, Azizan (2016) The Important of Leadership In Confirming The Success of Herbal Industries In Malaysia. In: 1st International Conference On Advanced Business& Social Science(ICABSS-2016) , 27-30 January 2016 , Kuta, Bali. . (Unpublished) (Unpublished)

Ida Rizyani, Tahir and Mazita, Mokhtar and Azizan, Azit and Wan Khairul Anuar, Wan Abdul Manan and Airin, AbdulGhani and Wan Mohd Hafis, Wan Embong (2016) The Relationship Between Organizational Culture and Project Performance. In: International Business Engineering Conference Proceedings , 26-27 September 2016 , Kuala Lumpur, Malaysia. pp. 1-28.. ISSN 9-789670-691916 (Published)

Mazita, Mokhtar and Noor Azlinna, Azizan and Ida Rizyani, Tahir and Shariman, Mustafa (2014) Organizational Innovativeness Among SMEs in Malaysia Halal Industry. In: Proceedings of the 1st ASEAN Regional Conference on Animal Production (1st ARCAP) & the 35th Annual Conference of Malaysian Society of Animal Production , 4-6 June 2014 , Kuching, Sarawak. pp. 49-50.. (Published)

Ida Rizyani, Tahir and Mazita, Mokhtar and Noor Azlinna, Azizan and Shariman, Mustafa (2013) Market Orientation Of Male And Female Entrepreneurs: A Preliminary Study In Malaysia Halal Food Industry. In: International Conference on Management and Business Science (AICMBS 2013) , 5-6 September 2013 , Batu, Indonesia. . (Unpublished) (Unpublished)

Reports

Mazita, Mokhtar (2019) Laporan Program Pengantarabangsaan Mahasiswa Ump Melalui Program Jejak Usahawan Muda 1.0. Project Report. Universiti Malaysia Pahang. (Unpublished)

Mazita, Mokhtar and Ida Rizyani, Tahir (2018) Profiling Program Latihan Kemahiran & Keusahawanan empower ECER Di Daerah Pekan 2018. Project Report. Universiti Malaysia Pahang, Kuantan, Pahang.

Mazita, Mokhtar (2017) UMP Social Enterprise Project with Asnaf at Bukit Kenau, Pekan. Project Report. Faculty of Industrial Management.

Newspaper

Mazita, Mokhtar and Zulkepli, Osman (2022) Luaskan sinarmu, MATAHARI. Fikrah Pahang . pp. 1-3.

Mazita, Mokhtar (2021) Naik taraf politeknik bantu pelajar lanjut pengajian. Berita Harian .

Mazita, Mokhtar (2021) Emas pelaburan cukup baik. Utusan Malaysia . pp. 1-2.

Mazita, Mokhtar (2021) Didik murid jadi usahawan. Utusan Malaysia . p. 1.

Mazita, Mokhtar (2021) Elak wujud generasi buta huruf. Utusan Malaysia . p. 1.

Mazita, Mokhtar (2018) MyPACE pupuk minat keusahawanan warga UMP. Berita Harian .

Research Report

Mazita, Mokhtar (2018) Kajian daya saing industri pembelajaran sepanjang hayat UMP Advance Education (UAE) keperluan industri. , [Research Report] (Unpublished)

Azit, Azizan and Mazita, Mokhtar and Ida Rizyani, Tahir and Wan Khairul Anuar, Wan Abd Manan and Shamsudin, Norazidah Determining factors affecting sales performance: the effect of experience, competitors, level of knowledge and communication skill including of technological assistance. , [Research Report] (Unpublished)

Speech

Nor Ilma, Mustafa Kamal and Mazita, Mokhtar (2022) Teks Ucapan VC Sempena Majlis Hi tea dan ceramah agama Persatuan Wanita UMP (MATAHARI). In: Majlis Hi-Tea bersama Persatuan Wanita Universiti Malaysia Pahang (Matahari), 14 Februari 2022, Kuantan, Pahang. (Unpublished)

Mazita, Mokhtar (2022) Teks Ucapan Presiden Persatuan Wanita UMP di Majlis Hi-Tea Matahari, UMP pada 14 Februari 2022. In: Majlis Hi-Tea bersama Persatuan Wanita Universiti Malaysia Pahang (Matahari), 14 Februari 2022, Hotel Zenith, Kuantan, Pahang.

Talk Series

Mazita, Mokhtar (2022) Taklimat Pendaftaran Syarikat oleh Suruhanjaya Syarikat Malaysia (SSM). Fakulti Pengurusan Industri dengan kerjasama Pusat Pembangunan Usahawan Kreatif (PUPUK), Universiti Malaysia Pahang.

UMPSA News

Mazita, Mokhtar (2023) Kutipan premium tanah wajar ikut kemajuan projek. Berita Harian .

Mazita, Mokhtar (2021) Kepemimpinan berkualiti resipi kejayaan organisasi. Berita Harian .

Mazita, Mokhtar (2021) Tambah baik laluan ke Cameron Highlands melalui Sungai Koyan. Berita Harian . p. 1.

Mazita, Mokhtar (2021) Naik taraf politeknik bantu pelajar lanjut pengajian. Berita Harian .

Video

Mazita, Mokhtar (2017) Serai Wangi Project - Asnaf at Bukit Kenau, Pekan, Pahang. [Video]

Other

Mazita, Mokhtar and Syed Ibrahim, Syed Ahmad (2022) Posisi, tugas dan tanggungjawab kaum hawa menurut perspektif Islam. Fikrah Pahang, Kuantan. (Unpublished)